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How does the Facebook Pixel integration work?

Learn how to use the Facebook Pixel integration to track the performance of your Facebook ads

Fivos Stergiannis avatar
Written by Fivos Stergiannis
Updated over a week ago

To make your Viral Loops campaign successful, you need to drive traffic to the campaign page. 

One of the ways to do that, is with Facebook ads that drive your audience to the campaign page where they can join the campaign and invite their friends.

In order for you to track how effective your campaigns are, you can track a Facebook Pixel event using Facebook Pixel, when a participant joins your campaign. 

In this way, you can see the conversion rate of each individual ad campaign in your Facebook Business Manager, meaning, the percentage of people that joined the Viral Loops campaign over those who saw one of your ads.

To use the Facebook Pixel integration, you need to make sure the Facebook Pixel code is installed on your website. You can find that code in your Facebook Ads Manager.

Then, you need to go to Viral Loops and edit your campaign. In your campaign wizard, go to the Integrations step and enable the Facebook Pixel integration.

If you want, you can change the name of the event that is getting tracked but that's not necessary.

And that's all you need!

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