The Viral Loops campaign email editor supports Markdowns, which is very cool when you need to spice up your campaign emails and make them more eye-catching and fun!
Here are a few use-cases:
Add bold text by using **double asterisks** around it
Add links this way
[I'm an inline-style link](https://www.google.com)
Add inline images and GIFs, this way:

Check out all the ways to use Markdowns in this Cheatsheet: