Apart from your existing users, you can use retargeting as a method to capture the email addresses of people that visited your website and left without making a transaction.
In this instance you have to keep in mind the same principles that apply to automated email campaigns:
Relevancy
Timing
You can also try to create a retargeting flow for those that you failed to onboard to your referral program, post transaction. Try mixing things in order to serve magic!
You could also run a Giveaway campaign with the top 100 participants that brought the most successful referrals on your main/previous referral campaign, so that you make sure that these people will keep referring friends (Fear Of Missing Out logic). You could host this new campaign on a page created with Viral Loops pages.
Last but not least, given the Joeywears successful campaign, you could also get inspired from their next step, when they run a retargeting campaign via Facebook with all the email addresses they have already collected:
👉 To do something similar, check our Messenger Template to create leads directly from inside Facebook Messenger! 👈
🚀 Don't forget to consult our comprehensive referral marketing guide for battle-tested tips and tricks that will maximize your campaign's success regardless of template!
Let us know what you think! 💜💜💜