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The Milestone template

Learn how you can use the Milestone template for your pre-launch campaign or ambassador program

Fivos Stergiannis avatar
Written by Fivos Stergiannis
Updated over a week ago

The Milestone is one of our most successful templates which can help you achieve a high k-factor! This is due to the gamification logic of the template that motivates people to join and keep on referring their friends, as well as the versatility that it can offer. It is exceptionally efficient when you wish to run an ambassador program or a pre-launch campaign

First, let me give you some more information about this awesome template…

How this type of campaign works:

  • Participants have to invite an X number of friends in order to get to the first milestone and win the corresponding reward.

  • Then, they have to invite another X number of friends to get to the next milestone, and so on, until they reach the final milestone - the ultimate reward.


  • People are not used to this kind of campaign, so Milestone referral campaigns have up to 5x better performance than regular pre-launch campaigns or giveaways.

  • You can combine several prizes and gamify the experience (you can always choose to have only coupon-based rewards, but use a more creative marketing perspective to incentivize people invite their friends). 

Still not convinced? Here's how Morning Brew brought 1.5 MILLION subscribers using a Milestone campaign.

The rewards:

As far as it concerns the rewards for each milestone, you can choose anything of value for your target audience. If you need help choosing rewards, take a look here.

Interested to learn more? Then, check out our Playbook as well as our blog here and discover how you can start a referral marketing campaign from scratch and make it successful!

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